Workshop 2

NOVEMBER

MARKETING & MEDIA

Students will learn about the 4 P's of marketing: price, product, place, and promotion

Welcome to your second Digital Workshop with the Enspire program! You can find everything you need for this workshop on this page.

There are 4 activities included in this workshop. Some of them you can do by yourself, and other will require you to work in small groups or have full-class discussions.

We challenge you to be open to new ideas, ask questions, and be bold!

For Google Drive users, to access your downloaded files:

Open an activity link and make a copy of the activity by going to File > Make a Copy. Then save it onto your own personal Google Drive.

For Microsoft App users, to access your downloaded files:

On desktop/computer: Go to your File Explorer > Downloads. On iPad, Go to your home screen > My Files > Recents

1. Introduction to Marketing

2. How many Logos do YOU Know?

Marketing is everywhere, and we are ALL surrounded by it. Try this quiz to see how many company logos and slogans you can identify. You might be surprised as to how many you know! Once you finish, share your results with a friend.

3. Four P's of Marketing

4. Apple's Four P's

Let's practice what we've learned about Price, Product, Place, and Promotion by applying this concept to a real company: Apple. As you all know, Apple is a huge company that produces a diverse selection of products -- from Apple Watch to iMacs.

Make a copy of this Google Slides/PowerPoint file and add it to your own device. Then, in small groups, work together to fill out the Four P's chart for Apple. You may use your own brainstorming skills as well as online research to support your ideas.

LEARNING CHALLENGE! (Google)

Finally, apply your learning through the November Learning Challenge, where you'll have the chance to try out the 4 P's of Marketing for yourself. Submit your project to our Enspire team for the chance to win some awesome prizes!

LEARNING CHALLENGE! (Microsoft)